Starting an IT Support Business: All You Need to Know

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If you’re handy with computers and wondering about starting an IT support business, this is the article you need to read. I’m going to tell you all about the good AND the bad.

There are plenty of good reasons to go for it with this kind of freelance business: It’s a potentially lucrative venture, and one you can easily get started on a work-from-home basis. Good computer support is also in constant demand.

I started an IT support business myself way back in 2004. It paid me a good living until I vastly trimmed down the company and moved onto other things six years later. As such, it’s a topic I feel confident in advising about. (I do still do some work in the world of IT, primarily in strategic consultancy, and I have also retained a select few IT support clients).

I’ve got lots of tips to share to help you get a computer support business off on the right foot. However, just to be different, I’m first going to start off by telling you all the reasons I don’t envy those starting an IT support business today!

The Horrible Parts of Running an IT Support Business

I certainly don’t regret starting an IT support business all those years ago; It was my first freelance venture and one that kept the “wolf from the door” for a number of years.

However, in many ways, I look back on the time I was doing it full time as being incredibly stressful! If I did it all again, I’d do many things differently from the start (and I discuss those things below).

Even if you were to follow every letter of my advice, there are some elements of running a computer support business that are unavoidably stressful. I’m starting with these to get them “out there,” with the full knowledge that they might even put some people off the whole idea!

1. Providing IT support can be a depressingly thankless task

I’ve rewritten this section about four times, and it keeps ending up long and ranty. So this time I’m going to try to keep it concise…

Depressed man

An awful lot of people expect computers to do exactly what they ask, despite being utterly unwilling to learn much about them. People don’t read instructions, close error messages without reading them, ignore security and privacy advice despite constant headlines about cybercrime, and stubbornly refuse to backup data regularly.

It’s equivalent to getting behind the wheel of a car without learning how to drive one, putting petrol and diesel in at random, ignoring the service intervals, and never filling the reservoirs for water, oil and coolant.

And then shouting at the mechanic because that car won’t work.

Obviously, this is a rather extreme illustration, but it’s an important point to make. When you provide computer support, you’re often dealing with a huge knowledge gap, and a lot of customers’ eyes just glaze over when you try to explain how things work. It’s part of the job, but over time it can really wear you down.

2. It’s hard to enjoy uninterrupted time off

When a client’s office network goes down (or even when a client’s daughter has forgotten where she saved her homework!), that client will want help instantly.

Of course, a huge part of this is about how you manage expectations and set boundaries – but the IT people who “nobody can ever get hold off” don’t tend to do that well.

This was a huge factor in my decision to wind down my IT consultancy business. I’d had years of interrupted holidays, weekends when I worked unexpectedly, and even a couple of occasions when I found myself crawling under desks on Christmas Eve when the family celebrations were just getting underway.

After a while, this begins to burn you out. For me, even though I was earning very well, it got to the point where I’d happily have handed over a day’s consultancy money just to know that nobody was going to disturb me. I didn’t have children then, and it was still a huge issue, so I can imagine it being considerably worse now!

I will touch on strategies around this below – but it remains a basic fact that if you get to the point where you’re earning good money from being an IT consultant, people are going to expect a prompt response when things go wrong.

3. Once you touch a computer it can become your problem

Some clients are wonderful. Others aren’t.

I’ve experienced situations where I’ve done a one-off job for a client, and had a call from them when something’s gone wrong with their computer literally years later!

Never mind the fact that they’ve done nothing to maintain that machine in the intervening time; Never mind the fact that they may have teenage sons with a penchant for illegal software and pornography. The accusatory tone remains!

Once again, it’s about boundaries and setting expectations. However, I feel it’s important to mention this: being a self-employed IT person can make you really dislike your fellow man from time to time.

Starting an IT Support Business and Getting it Right

You may perhaps feel that I’ve overstated the downsides above, but I think it’s my duty to be honest about them. I also don’t think I was sufficiently aware of them before I started. Knowing those factors wouldn’t have put me off, but it would have made me go about some things differently.

Starting an IT business

So, let’s look at ways you can make things work as smoothly as possible:

Ask yourself if you are properly qualified

When I started my IT support business I’d already completed plenty of training courses and worked in the industry for several years.

However, I encountered plenty of people running similar businesses for no other reason that they considered themselves “a bit of a computer whizz.” (Often these were people I was taking over from after things had gone horribly wrong).

A popular saying in the IT industry is “a little knowledge is a dangerous thing.”

Client’s computers and servers are not a training ground, nor a place to “try things out.” If you accidentally delete a company’s data (or even an individual’s precious family photos) you can quickly find yourself in “getting sued” territory.

As a professional IT consultant, you must conform to “best practice,” avoid unnecessary risks, and stick to tried and tested ways of doing things. The “enthusiast” part of your passion for technology must be strictly restricted to your own PCs and devices.

If you’ve not provided PC support before, think extremely carefully before assuming you’re capable of it. You can also find various training resources out there, including free material from Microsoft and Apple.

Decide if you’re providing home or business support – or both

There’s plenty of demand for IT support, both from businesses and from home users, especially now the typical household has multiple computers and all kinds of other devices.

Many new IT consultants happily take on any work that comes their way, but there are significant differences between home and business support, as well as individual pros and cons.

Home IT support is obviously more straightforward, and an easier route for consultants who are just starting out. However, don’t assume that that means the clients will be any less demanding! A $200 IT support bill is a much more significant expense for an individual than it is for a company, and expectations tend to reflect that.

Providing home IT support also means doing far more small, one-off jobs. A few hours spent sorting out a list of household IT problems may well mean that client doesn’t need to see you again for a year or more.

Business IT support is usually far more lucrative, but also requires way more expertise and – realistically – considerably more commitment from you.

Going back to what we were saying earlier about taking time off, you’ll probably be OK for that if you’re only supporting home clients with no real commitment. However, businesses will want to know what service levels they can expect from you; If you want a week off, you’ll need to arrange cover, or be prepared to drop whatever you’re doing if a server goes down or if a user simply forgets their password.

Office computers

Obviously, you’ll need to weigh up all the pros and cons for yourself. One final thing I’ll mention is to be wary of providing home user support if winning contracts with businesses is what you’re really aiming for.

Once you get busy, getting “urgent” calls from domestic clients about one-hour jobs is the last thing you’ll need when trying to provide a professional service to businesses.

Decide HOW you’re going to provide support

Despite how easy it is to provide remote support using systems like GoToAssist, customers DO like site visits, especially in the early days – when you’re first gaining trust and forming a relationship.

As such, although starting an IT support business is something you can do from home, it’s realistic to expect to have to visit your clients’ homes and offices.

The important thing here is to price this in. This is especially relevant if you’re doing support for non-business customers.

When I first started out in 2004 I charged GB£65 (around US$90) per hour for onsite time. This may have seemed like a lot to some of my clients, but if I was only there for an hour and spent the same amount of time travelling each way, it wasn’t nearly as impressive! Add in the fact that the nature of the work dictates that you must allow for jobs overrunning, and you suddenly realise why plumbers and other tradespeople charge a hefty call-out charge!

A lot of novice IT consultants set out planning to do as much as possible remotely, and this is a sensible aim. However, don’t underestimate the value of “the personal touch.” Once you’ve done one or two jobs “in the flesh,” your customers will be far more amenable to remote computer support.

Realise that computer support is about FAR more than technical knowledge

A client once said to me that “the problem with people who fix computers is that most of them are useless.”

Useless computer

This doesn’t mean they don’t have the technical knowledge; It means that many IT consultants often lack other important attributes, such as communication skills and the ability to explain complex technical things to individuals who neither understand nor WISH to understand the intricacies.

However, people don’t really like not understanding things. For many, the instinctive reaction to a lack of understanding is anger or aggression. Put one of these people face to face with a computer consultant who speaks in acronyms and looks down on a lack of knowledge, and things don’t turn out well.

As such, the best IT consultants are those who combine empathy, customer service skills and plain English with their expert technical knowledge. These people get referred, recommended, and called back again and again.

So, it makes sense to ask yourself – honestly – if you have these other qualities or are capable of developing them.

Time after time, I’ve been told that “the last guy came in and it worked for a while, but I’ve no idea what he did.” These people don’t get the repeat business that’s so crucial to long-term success.

Tips for Starting an IT Support Business

I’m going to end with some quickfire tips for getting your IT support business off the ground. Hopefully, the advice above has helped you decide whether it’s something you’d like to proceed with.

1. Get insured

Do NOT go anywhere near a client’s computers (especially business computers) without some insurance in place. It’s easy to make mistakes, and a small IT support business is unlikely to survive a court battle.

The kind of insurance you need is called Professional Indemnity here in the UK, and I believe it’s called Errors and Omissions insurance in the US. DIfferent countries have different mandatory requirements for insurance, so be sure to check you have sufficient cover.

2. Keep up your training

The IT industry moves fast, so it’s worth constantly learning new things to keep up with it. Big-name accreditations also boost your credentials. Plenty of companies – even Apple – provide training that’s inexpensive or even free. There are some details in this article.

3. Think through your pricing

What you can charge for IT support will vary hugely depending on where you’re based and what kind of clients you’re working for. £75 ($100) per hour or £500 ($670) per day is pretty standard here, but I’m near London, one of the world’s biggest cities. When I lived in Portugal, rates would be closer to €10-20 per hour!

The best way to get a feel for what to charge is to research some companies nearby so that you can get an idea of an average. Keep in mind that it’s always easy to reduce your rates if need be, but much harder to increase them.

IT Invoice Pricing

4. Be selective and don’t overstretch

There will always be software you’ve not seen before and systems you’re unfamiliar with. Honesty is the best policy, and customers will almost always understand if you’ve not seen absolutely everything on their systems.

However, it’s important to draw a line. If you’ve never used an Apple Mac in your life, for example, don’t try to “wing it” for the sake of the money. You could come horribly unstuck. Try, as far as possible, to stick to what you know.

5. Partner up

I’m not suggesting that you need a partner to “go in with you” on your computer support business, but it does make sense to form some healthy partnerships with other local people with similar businesses.

For example, it’s definitely worth linking up with someone in web design if you’re providing IT support. It’s inevitable that customers will sometimes ask their IT people for a web design recommendation, and vice versa. You can either do this on an informal basis or arrange some kind of commission or referral fee.

Another partnership well worth establishing is one with someone else running their own IT business. You can potentially act as cover for each other, giving you at least some hope of uninterrupted holidays.

Finally, on the subject of partnerships, everyone from big PC suppliers to antivirus vendors and web hosting companies will be keen to team up so that you can resell their products. Some of these arrangements can prove lucrative, but it’s always best to maintain a principle of recommending what’s best for your customers – not the products you’re going to earn most commission on.

6. Don’t get an office

As your business starts to build, you may feel tempted to get some office premises. I’m not saying you must dismiss the idea out of hand, but I suggest only doing this if you feel there’s a true benefit to it. Time travelling between your home and your office is time wasted.

I say this only because I spent several years paying for office premises that I barely spent any time in. If you finish mid-afternoon with a client it makes way more sense to go home anyway.

7. Don’t spread yourself too thinly

A lot of self-employed computer technicians spend their time rushing from place to place, hurriedly finishing jobs so they can get to the next one.

It’s best to aim to be doing work that’s 100% perfect, and doing it for the right clients. Running an IT support business isn’t about building a client list that’s as long as possible. You want clients who want things done properly and are willing to pay a fair rate for it.

It’s madness to rush away from one client, leaving “money on the table,” for no better reason than you have another one to get to. It does take time to identify the “good” clients, but being mindful of this general rule should set you on the right path.

So there we have it! This is a topic I could write an awful lot more about, and if the demand is there I will do so – just let me know in the comments 🙂

In the meantime, I hope this has demonstrated the likely highs and lows of starting an IT support business. It’s not easy, but if you’re the right person for the job, you should earn plenty of money and never find yourself short of work.

If you like the way I explain things and are keen to set up a business of your own, my Freelance Kickstarter course will take you through every step – and it’s completely relevant to IT support businesses. Click here to take a look

18 thoughts on “Starting an IT Support Business: All You Need to Know”

  1. Hi Ben
    Came across your article and found everything you mentioned spot on, interesting, and has given me the confidence as I once had to start the ball rolling again, with a completely didn’t mindset.
    I also went through the same burn out situation, found myself earning a lot of money, with children, not able to take time off, so I decided walk away and pursue my other passion coaching football. Ben since returning to the UK I feel incomplete, I have tried to avoid coming back into the IT world, but it would seem IT, is in my blood and will not let me go. So I am about to take the journey again, I was afraid, worried, but reading your article over and over again, knowing what you went through, similar as I did, but there are certain things I hear that triggers the brain. When I hear my work colleagues say, you are so good with the customers, one colleague calls me “Mr Customer Services”, Monday to Friday I also deal with external IT, offering my knowledge FOC. The most difficult customers seems to contact me directly for support, instead of going through the help desk. My question to you am I doing the right thing? Please do not post my name on your site if you reply. Call me Prento

    • Hi Prento,

      It sounds like you’re similar to me – people always used to come to me direct because they knew I’d fix things!

      If you’re really customer focussed you will do well, you will make money, but it’s also likely you will be kept very busy and will need to protect your boundaries fiercely to not get burned out by it. But maybe it’s what you were meant to do?! I still do some of that kind of work to this day because old clients keep calling me back to it!

      Best of luck 🙂

      Best wishes,


  2. This is a really great article, I’m from South Africa and i want to start an IT support company i got no questions since everything was answered in one go plus some comment questions helped as well. Thank you

    • I did several things Tim 🙂

      One really cheap thing that did actually work was flyers in newsagents windows / notice boards. Another surprise success was advertising in a local parish magazine, and once I’d done a couple of jobs and impressed the clients that lead to lots of referrals.

      They were the main things that kicked me off with domestic clients. For businesses, I had rented a serviced office in a building with about 10 other businesses. I soon gained one as a client and they then recommended me to several others. I looked after most of the servers in that building eventually!

  3. This is the just the right article in this time. You hit all points right on the bat. I love how realistic, honest and carefully thought each points taken. I am by a way a professional IT doing lots of tech for 6 years, 27 years old. Our journey as IT does not stop here as it truly tech keeps evolving and if your not updated you could be eradicated.

  4. This is an awesome article. I completely agree with your assessments especially on the knowledge gap and how users can be a pain even after repeated efforts to train and assist them. However, your advice on how to respond and treat clients really works well. I’ll definitely take your advice. Thank you very much for the insight Ben…

    • Hi Joshua – Sorry for the slow response – been on holiday ?

      I did all sorts, but when the business was at its peak it was primarily installing and supporting SME networks around Microsoft tech – often Small Business Server back then, before everything started to move to the cloud. I still dabble a bit but more in strategic work and tech audits – I try not to get involved with fixing things and being on call any more!

  5. Thanks for a great article, I have also found myself thinking of starting an IT support business. What are the most important basic knowledge that is the must-have?.

    • Well, you need to be an expert in anything you plan to support! I think this is covered in the article? Key point: don’t try to “wing it!”

  6. Thanks for th great article, I’ve learnt a lot from reading it.

    I have wanted to start an IT business since leaving university, I’ve been working with computer basically my whole life but I’ve been scared that I don’t have enough experience in the industry – I might have to make the jump and at least attempt it and see how well I can do.

  7. Ben Taylor, Great article! I completely agree with everything you say here 100%. I started my IT Support business in 2005 and now after 13 years I have learned on my own the do’s and don’ts that this article talks about. I wish I had access to great advice like this when I started out. I hope it helps others.


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