I’ve posted a couple of articles about blogging and building websites recently, and they’ve aimed very much at the “beginner” end of the scale. This guide to the “Skyscraper Technique” leans more towards “intermediate.”
If you’ve already got your site up and running, and are looking to produce some content that will earn your website some attention and some links, this is a technique well worth learning. It’s equally valid whether you’re working on developing a blog, or want to pull people to the website offering your freelance services.
In a digital world where competition is massive, homeworkers offering freelance services online need to embrace and implement the best digital marketing strategies to remain ahead of the curve and maintain a strong online presence. As a freelancer looking to dominate your niche, you can’t afford to leave anything to chance when it comes to ranking your website. One digital marketing technique that can help you outshine your competition is the skyscraper SEO technique.
What is the Skyscraper Technique?
To achieve true SEO success, both your on-page and off-page SEO have to be at the top of the game so that your site can experience improved rankings. The skyscraper technique aims to combine both aspects to make them work best for you.
This SEO technique is a core content creation framework through which any digital marketer, freelancer or business can develop quality content that will stand out in their niche markets. The end result is improved growth and increased revenue for your work-at-home business.
In simple terms, existing high-ranking content from competitors acts as the current “skyscraper” for specific relevant keywords. Your aim is to create even more compelling and unique content that will outshine that existing content.
In short, you want to find the very best article out there on your chosen subject, and create something better.
The skyscraper SEO technique is one of the most powerful whitehat backlink tactics, and results in improved SEO across the board. You’ll also enjoy increased authority, more shared content and a better overall online presence.
Identifying “Share-Worthy” Content
In every business niche, there’s a topic that’s trending. To take advantage of potential buzz you can create around such hot topics, start by listing down all the blog posts that have gone “viral” in your niche. Follow some of the reputable authorities or influencers in your line of freelancing business or make use of SEO tools to do a thorough content analysis.
Why does identifying share-worthy content matter? Because trending content easily captures the attention of interested parties. By staying one step ahead of your competition, you should be able to make headlines in your niche and achieve higher search engine rankings.
Revamp Trending Content
Despite there being so many trending topics, the chances are that competitors are not yet enjoying the full potential of their viral content. In most cases, there’s still something more you can do to make the content more exceptional. The skyscraper SEO technique applies the concept of revamping trending content. You simply have to identify trending content in your niche and go even deeper, with detailed insights that address the issues from a different angle.
For instance, you can add the latest infographics and quality images to your revamped content. Stats and fresh data will also add authority to your content.
Say, for example, that you’re trying to market your freelance writing services. You could aim to create trending content related to what businesses in the marketplace currently want.
Pitch Top Influencers
Consider making a list of influencers who are willing to use trending content on their blogs or share it on social media. Influencers who are in the same niche as you should be your first priority. Once you have a list of potential influencers, you can find their contact details and get in touch. Be sure to respect privacy guidelines and use a friendly tone to attract the best influencers. Big players in all niches tend to receive hundreds of daily emails, so it’s important to be clear, make your communication stand out, and not to hassle people who are clearly not interested in what you’re proposing.
The skyscraper SEO technique is by no means a magic pill to achieve success in SEO. It is, however, one of the most effective digital marketing strategies when it comes to boosting your online presence. The extra benefits it offer in terms of exposure should be reason enough to try using it.
Founder of HomeWorkingClub.com – Ben has worked freelance for nearly 20 years. As well as being a freelance writer and blogger, he is also a technical consultant with Microsoft and Apple certifications. He loves supporting new home workers but is prone to outbursts of bluntness and realism.