This Linkody review looks at a product that many bloggers and website owners could find indispensable.
I’m a big fan of services that stick to doing just one thing, and do that thing well. I’m pleased to say that Linkody ticks the box, but is it worth the money? You’ll have to read on to find out.
What is Linkody?
Linkody is a software tool that helps you track incoming links to your website(s). It also allows you to keep an eye on the link building efforts of your competitors. This can give you ideas for new links you might be able to replicate, and also provides a general sense of whether you’re keeping pace with your competitors or if you need to “up your game.”
Linkody is a web-based tool that runs entirely in your browser. It’s a subscription-based product, and there is a 30-day free trial available.
Why Track Links?
Whether you like it or not, the quantity and quality of incoming links to your website or blog are a HUGE factor in whether it becomes successful.
Although Google has many ways to determine which sites it places at the top of the search results, the conventional wisdom is that links to your site are a big (if not the biggest) ranking factor. Links from other websites are seen as a “vote of confidence” in the quality and relevance of your content.
This is why successful bloggers spend a huge amount of time working to gain links – from carrying out activities like guest posting, to seeking mentions from prestigious sites via PR pitches.
Keeping track of these links is a key part of running a successful website or blog. You need to know when you gain new links, and also keep an eye out for links that don’t “look right.” (For example, sometimes popular sites are attacked by their competitors via negative SEO attacks).
Alternatives to Linkody
Using tools to track links is nothing new. Google’s own Search Console gives you the ability to look at the links going to your site (and is free), but it provides very limited information.
Then there are the big-league SEO tools like AHRefs, which has advanced link tracking capabilities. My personal favourite SEO suite, Mangools (review here) also has a module, LinkMiner, for this purpose.
However, I’ve never been especially happy with using either of those tools for link tracking, despite playing with them a LOT. I know AHRefs has a loyal fanbase, but in my experience it often seems to find links from ages ago that it identifies as “new.” Mangools’ LinkMiner is, in my opinion, one of the weakest parts of the suite, with a strange choice of metrics and no ability to see exactly when new links were added.
With all this in mind, I was interested to see a new purpose-built tool for link tracking.
Like most “service based” software, Linkody operates a tiered pricing model. It costs from $11.20 per month for a single user monitoring two domains and up to 500 monitored links. (This is based on annual pricing, which gives the equivalent of three months free each year).
There are then various tiers, running right up to an “Agency XL” package, aimed at large SEO agencies. This can monitor up to 100 domains and 50,000 links, and costs $110.90 per month annually, or $147.90 per month if paid on a monthly basis.
“One man band” bloggers could probably make do with the cheapest “Webmaster” package, with the “Advanced” tier (at $18.70 per month annually) being a small step up once a site becomes more established.
The pricing is low and fair, but I will discuss it a little more in the conclusion.
There’s also a free trial of Linkody available, and it’s one of the good ones that doesn’t require you to put in any payment details in up front! The free trial is based on the “Webmaster” package, and the only additional restriction is that it only shows links discovered in the past three months.
It’s a decent free trial, and one that really does give you ample opportunity to see what the software has to offer.
Linkody Review: Our Experiences
The setup for Linkody is simplicity itself. You provide your own domain details, and the details of one competitor. (Obviously you can monitor many more domains if you choose one of the more expensive packages).
As soon as you’ve provided this information, the software gets to work on searching for existing links to your site. The process is quite fast, but you need to refresh your web browser to see how it’s getting on.
Once the information is fully populated, things get interesting. If – like me – you love exploring data – this is a fantastic treasure trove of information about the links to your site.
The sortable columns at the top show a wealth of information – including where the links are coming from, their anchor text, whether the links are “dofollow” or “nofollow,” the Moz domain authority for the linking sites, and how many other links are on each page. Simply clicking the different column headings is enough to give you lots of different ways to sort and examine the data.
If you read the previous paragraph and thought “but I don’t know what any of that means!” I have good news: All of the columns have “tool tips,” so you can hover over the headings and read a helpful description of what each column is showing you.
You can also click into each link, and see the page itself using the “link visualiser.” This shows you exactly where the link is on the page, which is much easier than actually visiting the website and searching for it manually.
There’s also a bunch of other information you can access. First off, as Linkody is as much about tracking competitors’ links as tracking your own, you can see all the information described above for their site(s) too.
Then, there’s an analytics section that shows things like the most popular anchor text in your links, and the geolocations of the sites linking to you. You can look at your most linked-to landing pages, and view a “change log” of when links were added or lost.
Last but not least, theres a “dashboard,” showing the key overall metrics for your site. These include your own Domain Authority, your total number of backlinks, and the spam score for your site.
One small downside is that this dashboard view is only available for your own site. It strikes me that it would be a nice feature if you could see your competitor(s) overview like this too, for a side-by-side comparison.
As well as giving you the ability to wade through all the data, there are several useful supplementary features in Linkody. They include:
- The ability to configure email alerts. (For example, I now receive a daily email showing me new links, both for me and my selected competitor).
- A feature to create a “disavow” list, should you wish to compile a round-up of malicious or unwanted links to submit to Google.
- The ability to manually add extra links. The two main reasons for doing this are if you’re awaiting a link from a site as a result of link-building efforts, or if you want to track multiple links from the same site. (As standard, Linkody only shows you the first link from each site).
- A feature to create “white label” link reports for clients – useful if you are using Linkody in an agency setting.
I’m conscious that, throughout this review, I’ve said a lot about what Linkody can DO, but not that much about what I think of it.
Linkody isn’t the most attractive SEO tool out there, but it is, so far, the best tool I’ve found for tracking incoming links. As I said earlier in the review, I’ve been underwhelmed by how other software handles this, and Linkody’s focus on doing just one thing seems to have paid off. I’ve gained various links whilst trialling the software, and been pleased to see them show up promptly in my daily email report.
The “on boarding” when you start using the software is solid too. I’ve been receiving genuinely useful emails with tips to help me understand and make the most of the solution.
So should you sign up? Well, starting a free trial is a no-brainer. You can see exactly what the software has to offer, with no risk, and decide for yourself. Whether you decide to become a paid subscriber, however, will probably prove a tougher decision.
If you already have an all-in-one SEO suite like Mangools or AHRefs, you may struggle to justify buying a separate tool for link tracking. Similarly, if you’re an emerging blogger and you find yourself with $15 or so per month to invest in a new tool, it could be a tough call whether to go for this. It may seem wiser to throw the money at something completely different – such as subscribing to Tailwind and boosting your social media.
It’s all going to depend on your priorities. If you’re an agency or individual involved in a big link building campaign, I can’t think of a better tool to track the links. However, great though Linkody is, I can’t help feeling that people with different priorities may see it as a bit of a luxury.
Linkody Pros and Cons
- Accurate results.
- Well-thought-out feature set.
- Truly useful email updates.
- Generous free trial.
- User interface is functional but not pretty.
- No dashboard view for competitors.
- Aspiring bloggers may struggle to justify the purchase.
For more on blogging and website creation:
- Read my guide to starting a profitable blog.
- Check out my review of Mangools KWFinder.
- Read about some other essential blogging tools.